Texas Attorney General Ken Paxton initiated legal action against the NCAA on Sunday, alleging deceptive marketing practices due to the inclusion of transgender athletes in women's sports. The lawsuit claims the NCAA violated the Texas Deceptive Trade Practices Act by misleading consumers about the nature of women's sporting events.

Paxton argues that the NCAA misrepresents competitions as "women's" when they include biological males competing against biological females, thereby jeopardizing the safety and well-being of female athletes. He asserts that spectators anticipate watching women compete against other women, not against biological males. The lawsuit seeks a permanent injunction to either bar transgender athletes from women's sports in Texas or compel the NCAA to accurately label events as mixed-sex competitions.

The NCAA responded with a statement emphasizing its commitment to Title IX, investments in women's sports, and fair competition in its championships. The organization refrained from commenting directly on the pending litigation.

This lawsuit follows recent scrutiny of NCAA President Charlie Baker's stance on transgender athletes in sports, including questioning during a congressional hearing and on "The Pat McAfee Show." Baker has downplayed the issue, citing the small number of transgender athletes compared to the total number of NCAA athletes.

Contribution to this report by Fox News’ Jackson Thompson.