NASCAR driver Bubba Wallace recently discussed the sport's ongoing diversity and inclusion initiatives and the reactions they've garnered from fans. During Bubba's Block Party, an event held at the DuSable Black History Museum in Chicago aimed at increasing engagement with the Black community, Wallace addressed the issue of his perceived unpopularity within the sport.
He attributed some of the negative feedback to resistance among certain fans to NASCAR's efforts to broaden its appeal. Wallace categorized people into three groups: those who embrace change, those who are hesitant, and those who outright reject it. He emphasized that his focus is on persuading those who are open to the idea of a more inclusive NASCAR, rather than trying to convince those who are firmly against it.
Wallace acknowledged that many are uncomfortable with the changes NASCAR is implementing to become more diverse and welcoming, but he affirmed the sport's commitment to moving forward with these initiatives. He believes those resistant to change will have to come to terms with the evolving nature of the sport.
Wallace's comments came before the Chicago street race, where he finished 31st due to inclement weather. Shane van Gisbergen emerged victorious in his NASCAR debut, a significant upset in the race. Currently, Wallace holds the 15th spot in the NASCAR Playoffs standings, with several drivers close behind vying for a playoff position.
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