Kevin O'Leary, chairman of O'Leary Ventures, appeared on 'Fox & Friends' to respond to Mark Cuban's assertion that embracing 'woke' ideologies is good business for companies like Target and Bud Light despite their reported losses. O'Leary argued that businesses should avoid political involvement as it alienates half of their customer base, potentially harming sales. He cited examples of major companies facing backlash and financial downturns after promoting LGBTQ+ initiatives. Cuban, however, defended his stance, noting that many top U.S. companies are 'woke,' attributing this to CEO experience in navigating news cycles.