Former Levi's brand president, Jennifer Sey, cautions companies against prioritizing ideology over product, citing Bud Light's recent struggles as a prime example. Speaking at the FreedomFest conference in Memphis, Tennessee, Sey argued that brands with a broad consumer base should carefully consider the potential consequences of taking controversial stances, a practice she calls "reputation laundering."

Sey believes Bud Light's declining sales stem from its partnership with transgender activist Dylan Mulvaney and subsequent comments from a marketing VP that alienated core consumers. She contends that consumers are rejecting not inclusion itself, but the underlying ideology that "men can be women" and disregards biology. This stance, she argues, has driven customers away.

Sey suggests that Bud Light's path to recovery is challenging, having missed the opportunity for an early apology to its loyal customer base. She observes that other beer brands have gained market share not by taking opposing stances, but by focusing on product-centric marketing. This, she advises, is the lesson other companies should heed.

Sey, who resigned from Levi's after voicing opposition to extended school closures during the COVID-19 pandemic, also commented on a recent CDC study showing a rise in developmental disabilities in children. She attributes this increase to the isolation and screen time experienced by children during lockdowns, emphasizing the need for accountability.

Since her resignation, Sey has become a vocal critic of "woke" corporate culture, attributing its origins to college campuses and the concept of "safe spaces." Formerly a self-described Democrat, she now identifies as "politically homeless," expressing disillusionment with both major parties.

Looking ahead to the 2024 election, Sey expressed interest in candidates like Ron DeSantis and Robert F. Kennedy Jr., citing DeSantis's COVID policies and Kennedy Jr.'s willingness to challenge established institutions. She encourages those with dissenting views to speak out, even in small ways, emphasizing the importance of questioning untruths.

Reflecting on her experiences, Sey expresses no regrets, stating that she prioritized her family and discovered her own resilience. She believes speaking out was the right decision, even at personal cost.