Steven Schenberg, known online as "HusbandTikTok," isn't your typical social media influencer. This Midwestern father of four has garnered a substantial following by sharing heartwarming glimpses into his family life and offering humorous takes on trending topics. His journey to TikTok stardom began during the COVID-19 pandemic. With a background in improv and a passion for pop culture, Schenberg sought a creative outlet during lockdown. He downloaded TikTok, and, realizing a gap in content from millennial fathers, began posting videos about his experiences as a husband and dad.

Balancing a full-time job with family life and content creation requires strategic time management. Schenberg carves out time for TikTok after his children are asleep, typically between 8 and 10 p.m. He finds inspiration in various pop culture moments, recently highlighting the story of Spencer Pratt and Heidi Montag, whose efforts to rebuild their home after the California wildfires resonated with him as a fellow father.

Schenberg appreciates the growing presence of fathers on TikTok, seeing it as a positive trend where dads can showcase what good parenting looks like. He cites former NFL player Matt Leinart as another example of a father sharing relatable content about family life. When TikTok faced a potential shutdown, Schenberg remained optimistic. While acknowledging disappointment, he expressed gratitude for the opportunity to connect with a wider audience and emphasized the value of the platform as a source of community and shared experiences.

He values the authentic connections TikTok fosters, contrasting them with the impersonal nature of online searches or AI responses. Schenberg sees the platform as a place where real people can connect, share advice, and find support. Addressing concerns about social media's impact on youth mental health, Schenberg acknowledges the importance of mindful usage and open family discussions about appropriate online engagement. Looking ahead, he plans to continue creating content that resonates with his audience, incorporating nostalgic music, family moments, and perhaps even more unexpected collaborations.