Philadelphia Eagles wide receiver A.J. Brown's choice of sideline reading during their playoff victory over the Green Bay Packers has unexpectedly propelled a book to the top of Amazon's bestseller list. The book, "Inner Excellence" by Jim Murphy, focuses on mental skills development and saw a meteoric rise from relative obscurity to the number one spot following the game.

Prior to the game, the book held a ranking of 523,497th on Amazon. The surge in popularity seems largely driven by Eagles fans, many of whom left enthusiastic reviews on the book's Amazon page, citing Brown's sideline reading as their inspiration.

Brown later explained his decision to read the book during the game, referencing its advice on maintaining a clear mind and embracing risk-taking. The full title, "Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life," reflects the book's focus on mental fortitude. Author Jim Murphy, a former minor league baseball player, developed an interest in the mental aspects of athletic performance, which led him to write the book.

Brown admitted to frequently having the book with him during games but noted this was the first time he had been noticed. Ironically, despite his focus on the book, Brown only had one catch for 10 yards during the Eagles' victory.