Several celebrities have faced criticism for their actions and statements surrounding the recent devastating wildfires in Los Angeles. Kelly Osbourne expressed concern over what she perceived as celebrities using the disaster as a "photo opportunity" to promote themselves. In a TikTok video, Osbourne questioned the motives of those who publicly document their aid efforts, suggesting genuine help is done discreetly. She emphasized the importance of helping without seeking attention.

Osbourne's comments follow actress Justine Bateman's criticism of Prince Harry and Meghan Markle's involvement in the wildfire relief efforts. Bateman accused the couple of using the disaster for self-promotion, labeling them "disaster tourists." She questioned their presence at the scene, given they are not residents of the affected area.

Footage showed Harry and Markle interacting with Pasadena's mayor, Victor Gordo. However, reports also indicate they provided support to displaced friends and family, donating essential items to the affected community.

Musician Tommy Lee also criticized celebrities who continued self-promotion amidst the disaster. He expressed his disapproval of those promoting albums and tours while the community grappled with the fires' aftermath, urging them to focus on providing help instead.

The wildfires, which began on January 7th, have caused widespread destruction and displacement. As of Thursday, officials reported over 30 people missing and the death toll rising to 27, with the Palisades and Eaton Fires claiming the majority of lives. Recovery and identification efforts are ongoing, with authorities anticipating the discovery of more remains.