Following the promotional partnership with transgender influencer Dylan Mulvaney, Bud Light has experienced a significant decline in consumer demand, according to Catarina Tucker, founder of mobile bartending service Barnastics. This controversy has led to a noticeable shift in consumer behavior, impacting event organizers and attendees alike.

Tucker revealed that through Barnastics' custom proposal system, which tracks demand trends, the drop in Bud Light requests has been dramatic. Clients are actively expressing their opinions on the matter and opting for alternative beverages. While she hasn't observed discounted pricing at liquor stores yet, the real-time impact on consumer preference is undeniable.

Consumers are increasingly aligning their purchasing decisions with their values, leading them to explore options like craft beers, specialty cocktails, and premium spirits. Tucker believes this trend reflects a broader shift in consumer awareness and purchasing power. She predicts a continued decline in Bud Light's popularity unless the company makes significant changes to address consumer concerns. Although some controversies fade, she acknowledges the weight of this particular situation given the strong reactions from consumers.

Interestingly, Tucker noted that this negative trend hasn't extended to other Anheuser-Busch products, like Budweiser, suggesting the backlash is specifically targeted at Bud Light. This targeted consumer response underscores the potential impact of brand decisions on specific product lines.