Since President Donald Trump's return to the White House, his name has become a powerful fundraising tool for both political parties. Democrats are rallying support by emphasizing their opposition to Trump's second term, his executive actions, and the Department of Government Efficiency (DOGE)'s activities, a key focus of Trump's first month back in office.

The Democratic National Committee (DNC) reports that their most successful fundraising appeals highlight the "extremes of Donald Trump." DNC Senior Spokesperson Hannah Muldavin told Fox News Digital that Americans are feeling the negative impacts of the Trump administration, and this sentiment is driving their fundraising efforts. New DNC Chair Ken Martin is also featured prominently in their messaging, urging support for Democrats as the party fighting for working families.

Meanwhile, Republicans are leveraging Trump's return to center stage as well. The Trump National Committee, a joint super PAC, has maintained active fundraising outreach since Trump's re-election. Republican strategist Matt Gorman notes that Trump's presence energizes the fundraising base of both parties, making him a valuable asset.

The Democratic Congressional Campaign Committee (DCCC) is also employing a similar strategy, focusing on regaining control of the House. Their messaging highlights House Minority Leader Hakeem Jeffries and urges supporters to contribute to their efforts.

Trump's fundraising efforts have intensified following recent events, including Democrat Rep. Al Green's announcement of impeachment articles against Trump. The Republican fundraising messages often criticize Democrats for lacking policy initiatives beyond opposing Trump. While acknowledging the effectiveness of using Trump's name in fundraising, Gorman encourages candidates to also focus on articulating their own policy positions.