In late 2022, LSU gymnast Olivia Dunne challenged The New York Times after they used a photo of her in her leotard for an article titled "New Endorsements for College Athletes Resurface an Old Concern: Sex Sells." Dunne's bold response – reposting the photo on her Instagram story with the caption "Is this too much?" and tagging the publication – unexpectedly led to her being featured in the Sports Illustrated Swimsuit Edition.

Dunne's substantial social media following, totaling millions across TikTok and Instagram, has opened doors to lucrative NIL deals, positioning her as one of the highest-earning college athletes. These endorsements were the initial reason The Times contacted Dunne, but the interview took an unexpected turn.

Olivia Dunne at the Sports Illustrated Swimsuit Issue launch (Taylor Hill/WireImage)

On the "Full Send Podcast," Dunne recounted feeling misled by the interviewer's line of questioning, which she found oddly phrased and focused on her physical appearance. She questioned the relevance of her being "petite and blonde" to a discussion about NIL deals.

Dunne explained that the photo used by The Times was taken at LSU's gymnastics facility, where she wore her standard team-issued leotard. She criticized the publication for juxtaposing this image with a headline focused on "sex sells," implying her attire was intentionally provocative. She also pointed out the hypocrisy of the situation, arguing that a similar photo of a male athlete in his uniform would not be presented in the same light.

Olivia Dunne competing for LSU (John Korduner/Icon Sportswire via Getty Images)

Dunne's swift and public reaction caught the attention of Sports Illustrated, who admired her standing up to a major publication. This led to her inclusion in their Swimsuit Edition.

Olivia Dunne at Sports Illustrated Swimsuit event (Alberto Tamargo/Getty Images for Sports Illustrated Swimsuit)

As Dunne enters her senior year of college gymnastics, she remains a sought-after figure for brands. She emphasizes her commitment to partnering with companies whose values align with her own and those of her followers. Dunne refuses to apologize for her appearance and believes individuals should not be held responsible for others' reactions, especially when dressed in required athletic attire.