The Boy Scouts of America (BSA), a cornerstone of American youth development for over a century, has officially rebranded itself as Scouting America. This significant change, implemented on the organization's 115th anniversary, reflects its ongoing adaptation to the changing needs of young people.

This rebranding comes after several key policy shifts within the organization. In 2018, girls were welcomed into the program, a move followed by the inclusion of gay youth in 2013 and the lifting of the ban on gay adult leaders in 2015. The name change further solidifies the organization's commitment to inclusivity and modernization.

The updated name is part of a larger effort to better resonate with contemporary youth. While acknowledging some initial resistance to the rebranding, President and CEO Roger Krone highlighted a surge in membership following the announcement in May. He attributed this growth to increased interest sparked by the shift towards a more gender-neutral identity.

Despite the name change, Scouting America remains dedicated to its core mission: fostering character development, leadership skills, and a love for the outdoors in young people. The organization emphasizes its commitment to providing a transformative experience, empowering youth to make ethical choices and achieve their goals.

While the website reflects the new name, social media handles are still in transition. Krone underscored the importance of Scouting's values in today's world, emphasizing the ongoing need for strong character, ethical decision-making, and effective leadership.

Scouting America acknowledges the impact of the COVID-19 pandemic on membership and the recent $2.46 billion settlement related to sexual abuse claims. The organization emphasizes its commitment to providing a safe and supportive environment for all its members.